I'm Joanna, a Swedish American Art Director, Stylist and world traveler living in Stockholm. I launched simple blueprint in June 2009. Creating a space where I could catalog all things beautiful. SBP is a goodie box filled with inspiration. I'm obsessed with paper, passionate about type, crazy about magazines, in love with photography, foolishly infatuated with good design, a fashion fanatic and I have a thing for hotels + travel (I dream of opening a spa hotel someday).
With an American father and a Swedish mom, I have moved back and forth across the Atlantic many times. This has allowed me to pick out the best parts of both cultures and expand creatively. I promise to take you along with me when I travel near and far.
For the past seven years I've been running a design studio in Stockholm, Sweden, that develops and manages innovative design solutions for diverse clientele. I have had the opportunity to work on a wide range of projects that include: bedding collections, posters, cards, ads, invitations, catalogs and magazines. I have not limited myself to graphics. For the past few years, I have also styled fashion and still life shoots, as well as played photographer.
I love to hear from you so please feel free to leave a comment or two. If you would like to work with me, have a suggestion or you just want to say hi, you can reach me at email@example.com
OTHER THINGS I LOVE: my amazing son Axel & my super cute dog Brooklyn, the color green, surfing, chocolate, my hubby to be, jumping into the sea, running, Jack Johnson, scarfs, sweating in a sauna, shopping, being a godmother, dancing, tea, magazines, baking bread and scones, flowers, organizing, scrabble, planing a vacation, skiing, the Maldives, singing in the car, sushi, sneakers, smoothies, boots and being at home.